<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>The Media Optimist</title>
	<atom:link href="http://mediaoptimist.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://mediaoptimist.wordpress.com</link>
	<description>Mary Lou Fulton, program officer at The California Endowment, writes about new models for media with a focus on foundation-supported work.</description>
	<lastBuildDate>Tue, 26 Apr 2011 00:33:54 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='mediaoptimist.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>The Media Optimist</title>
		<link>http://mediaoptimist.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://mediaoptimist.wordpress.com/osd.xml" title="The Media Optimist" />
	<atom:link rel='hub' href='http://mediaoptimist.wordpress.com/?pushpress=hub'/>
		<item>
		<title>After the last journalism prize is awarded, what happens to coverage of Bell?</title>
		<link>http://mediaoptimist.wordpress.com/2011/04/25/after-the-last-journalism-prize-is-awarded-what-happens-to-coverage-of-bell/</link>
		<comments>http://mediaoptimist.wordpress.com/2011/04/25/after-the-last-journalism-prize-is-awarded-what-happens-to-coverage-of-bell/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 16:32:40 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[community journalism]]></category>
		<category><![CDATA[foundations]]></category>
		<category><![CDATA[media grantmaking]]></category>
		<category><![CDATA[media industry]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=194</guid>
		<description><![CDATA[By Mary Lou Fulton I had mixed feelings about the Pulitzer Prize awarded to The Los Angeles Times for coverage of the financial scandals in the city of Bell. Of course, I was glad to see recognition for this story, which not only led to major changes in the city leadership and to legislative reforms [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=194&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2011/04/25/after-the-last-journalism-prize-is-awarded-what-happens-to-coverage-of-bell/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>Helping foundations get past their “fear of fire” when it comes to media grantmaking</title>
		<link>http://mediaoptimist.wordpress.com/2011/04/14/helping-foundations-get-past-their-%e2%80%9cfear-of-fire%e2%80%9d-when-it-comes-to-media-grantmaking/</link>
		<comments>http://mediaoptimist.wordpress.com/2011/04/14/helping-foundations-get-past-their-%e2%80%9cfear-of-fire%e2%80%9d-when-it-comes-to-media-grantmaking/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 15:09:27 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[civic engagement]]></category>
		<category><![CDATA[collaborative journalism]]></category>
		<category><![CDATA[foundations]]></category>
		<category><![CDATA[media grantmaking]]></category>
		<category><![CDATA[media industry]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=188</guid>
		<description><![CDATA[What will it take to get more foundations to give money to support news and information projects? This was the subject of a standing-room-only panel (see archived chat) at this week’s Council on Foundations annual meeting, where funders from across the country gathered to learn and talk about a new Knight Foundation guide offering ideas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=188&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2011/04/14/helping-foundations-get-past-their-%e2%80%9cfear-of-fire%e2%80%9d-when-it-comes-to-media-grantmaking/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>Hey LA Times and other newspapers: please give me a way to give you money to support journalism (vs subscribe to a product)</title>
		<link>http://mediaoptimist.wordpress.com/2010/12/28/hey-la-times-and-other-newspapers-please-give-me-a-way-to-give-you-money-to-support-journalism-vs-subscribe-to-a-product/</link>
		<comments>http://mediaoptimist.wordpress.com/2010/12/28/hey-la-times-and-other-newspapers-please-give-me-a-way-to-give-you-money-to-support-journalism-vs-subscribe-to-a-product/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 21:50:12 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[media industry]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=181</guid>
		<description><![CDATA[By Mary Lou Fulton This week, I canceled my L.A. Times subscription. Though I only received the newspaper four days a week, on most days the print edition went from the porch to the recycling bin without being opened. However, I do read LA Times content online, and believe in doing my part to support [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=181&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2010/12/28/hey-la-times-and-other-newspapers-please-give-me-a-way-to-give-you-money-to-support-journalism-vs-subscribe-to-a-product/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>Finding stories in the asking and the giving</title>
		<link>http://mediaoptimist.wordpress.com/2010/09/15/finding-stories-in-the-asking-and-the-giving/</link>
		<comments>http://mediaoptimist.wordpress.com/2010/09/15/finding-stories-in-the-asking-and-the-giving/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 00:09:57 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[civic engagement]]></category>
		<category><![CDATA[community journalism]]></category>
		<category><![CDATA[foundations]]></category>
		<category><![CDATA[social change]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=170</guid>
		<description><![CDATA[By Mary Lou Fulton Foundations are a great source of story ideas.  I say that not because I work for a foundation, but because in the acts of asking for and giving money there are many fascinating stories to tell about how people are working to solve problems and make the world a better place. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=170&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2010/09/15/finding-stories-in-the-asking-and-the-giving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>California Endowment wins Knight Foundation grant to expand our youth media network</title>
		<link>http://mediaoptimist.wordpress.com/2010/09/13/california-endowment-wins-knight-foundation-grant-to-expand-our-youth-media-network/</link>
		<comments>http://mediaoptimist.wordpress.com/2010/09/13/california-endowment-wins-knight-foundation-grant-to-expand-our-youth-media-network/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 23:35:30 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[civic engagement]]></category>
		<category><![CDATA[community health]]></category>
		<category><![CDATA[foundations]]></category>
		<category><![CDATA[youth media]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=166</guid>
		<description><![CDATA[By Mary Lou Fulton Since joining The California Endowment, I have become a believer in the potential of youth media to become valuable contributors to local journalism.  However, one of my critiques of youth media has been that great stories and pictures sit unseen on web sites because little effort is invested in promoting and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=166&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2010/09/13/california-endowment-wins-knight-foundation-grant-to-expand-our-youth-media-network/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>A new idea for how foundations can support local news coverage</title>
		<link>http://mediaoptimist.wordpress.com/2010/08/22/a-new-idea-for-how-foundations-can-support-local-news-coverage/</link>
		<comments>http://mediaoptimist.wordpress.com/2010/08/22/a-new-idea-for-how-foundations-can-support-local-news-coverage/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 01:13:01 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[community health]]></category>
		<category><![CDATA[community journalism]]></category>
		<category><![CDATA[foundations]]></category>
		<category><![CDATA[media industry]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=156</guid>
		<description><![CDATA[By Mary Lou Fulton People who tune in to NPR or PBS news programs are familiar with sponsorship messages such as  “coverage made possible by support from the such-and-such foundation.”  The way this works in practice is that foundations give money to pay for the salaries, benefits and other expenses of journalists who report on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=156&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2010/08/22/a-new-idea-for-how-foundations-can-support-local-news-coverage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>There&#8217;s more than music going on in Coachella</title>
		<link>http://mediaoptimist.wordpress.com/2010/07/05/theres-more-than-music-going-on-in-coachella/</link>
		<comments>http://mediaoptimist.wordpress.com/2010/07/05/theres-more-than-music-going-on-in-coachella/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 18:06:39 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[California Endowment grantees]]></category>
		<category><![CDATA[community health]]></category>
		<category><![CDATA[community journalism]]></category>
		<category><![CDATA[youth media]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=146</guid>
		<description><![CDATA[By Mary Lou Fulton If you&#8217;ve heard of Coachella, odds are it&#8217;s because of the popular annual music festival by the same name that this year drew 75,000 people per day, more than twice the population of this rural California desert community. But there&#8217;s a lot more than music going on in Coachella, as I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=146&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2010/07/05/theres-more-than-music-going-on-in-coachella/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>What we do with our “Cognitive Surplus”</title>
		<link>http://mediaoptimist.wordpress.com/2010/06/23/what-we-do-with-our-%e2%80%9ccognitive-surplus%e2%80%9d/</link>
		<comments>http://mediaoptimist.wordpress.com/2010/06/23/what-we-do-with-our-%e2%80%9ccognitive-surplus%e2%80%9d/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 14:15:29 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=142</guid>
		<description><![CDATA[By Mary Lou Fulton I first discovered the Internet in 1994, before there was such a thing as a search engine and just months after the first web browser, Mosaic, had been invented.   I was initiated into the digital world through e-mail lists, which offered an immediate and intuitive understanding of what makes the Internet [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=142&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2010/06/23/what-we-do-with-our-%e2%80%9ccognitive-surplus%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>What the startup of TIME magazine (in 1923) can teach us about new product development</title>
		<link>http://mediaoptimist.wordpress.com/2010/04/28/what-the-startup-of-time-magazine-in-1923-can-teach-us-about-new-product-development/</link>
		<comments>http://mediaoptimist.wordpress.com/2010/04/28/what-the-startup-of-time-magazine-in-1923-can-teach-us-about-new-product-development/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 22:27:20 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[media industry]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=128</guid>
		<description><![CDATA[By Mary Lou Fulton There&#8217;s a new biography out about media magnate Henry Luce that describes how he and Yale classmate Briton Hadden  dreamed up the idea for TIME magazine, a breakthrough concept in publishing launched way back in 1923.   I read a Vanity Fair excerpt of the book, The Publisher, by Alan Brinkley, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=128&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2010/04/28/what-the-startup-of-time-magazine-in-1923-can-teach-us-about-new-product-development/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
		<item>
		<title>Bringing a community focus to health journalism</title>
		<link>http://mediaoptimist.wordpress.com/2010/04/23/bringing-a-community-focus-to-health-journalism/</link>
		<comments>http://mediaoptimist.wordpress.com/2010/04/23/bringing-a-community-focus-to-health-journalism/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 19:12:06 +0000</pubDate>
		<dc:creator>mediaoptimist</dc:creator>
				<category><![CDATA[California Endowment grantees]]></category>
		<category><![CDATA[community health]]></category>
		<category><![CDATA[community journalism]]></category>

		<guid isPermaLink="false">http://mediaoptimist.wordpress.com/?p=118</guid>
		<description><![CDATA[By Mary Lou Fulton The most eye-opening thing I have learned since going to work for a health foundation is this:  where you live has a more profound effect on your health than whether you can see a doctor when you’re sick.  In short, place matters when it comes to your health and life expectancy, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaoptimist.wordpress.com&amp;blog=12137162&amp;post=118&amp;subd=mediaoptimist&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaoptimist.wordpress.com/2010/04/23/bringing-a-community-focus-to-health-journalism/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c7dd42a259e92870ee341cab742082bc?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mediaoptimist</media:title>
		</media:content>
	</item>
	</channel>
</rss>
